# What Is the DuPont Model Analysis?

Published: 2025-10-21
Author: Warren Team
URL: https://www.heywarren.com/blog/dupont-model-analysis

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Warren Buffett once said he can learn more about a business in five minutes by dissecting its [return on equity](/blog/calculate-roe) than most analysts discover in a full day of reading earnings reports. The tool behind that kind of insight is the dupont model analysis — and most investors have never used it.

The problem is that return on equity, or ROE, looks simple on the surface. Divide net income by shareholders' equity, get a percentage, move on. But two companies can post an identical 18% ROE through completely different — and not equally healthy — means. One earns it through genuine operating excellence. The other borrows its way there with dangerous leverage.

By the end of this guide, you will understand exactly how the DuPont framework decomposes ROE into three (or five) driving components, how to run the calculation yourself, and how to use it to spot companies that look profitable but are quietly building fragile balance sheets. You will also see real examples from recognizable businesses so the math becomes intuitive, not academic.

The DuPont Corporation first developed this framework internally in the 1920s to evaluate business-unit performance. Nearly a century later, it remains a core tool in equity analysis, corporate finance, and portfolio management worldwide.

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## What Is the DuPont Model Analysis?

The DuPont model analysis is a financial framework that breaks return on equity into its component drivers — [profit margin](/blog/how-do-i-calculate-profit-margin), asset efficiency, and financial leverage — so analysts can identify exactly where a company's profitability comes from. Instead of treating ROE as a single number, it treats ROE as a product of three measurable business levers.

The basic three-factor formula looks like this:

**ROE = Net Profit Margin × Asset Turnover × Equity Multiplier**

Each factor maps directly to a distinct business function. Net profit margin reflects how well management controls costs and prices products. Asset turnover reveals how efficiently the company converts its asset base into revenue. The equity multiplier shows how much of the business is funded by debt versus equity.

This decomposition matters because it changes what you do with the information. A rising ROE is not automatically good news — if it is driven entirely by increasing debt load, the underlying business may be weakening even as the headline number climbs. The DuPont method makes that visible in about 60 seconds of arithmetic.

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## The Three Components of the DuPont Formula

Every three-factor DuPont calculation uses inputs you can pull directly from a company's income statement and balance sheet. Here is what each component means and how to calculate it.

![ROE decomposes into three distinct drivers: profit margin, asset efficiency, and financial leverage.](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20600%20211%22%20width%3D%22600%22%20height%3D%22211%22%20role%3D%22img%22%3E%3Ctitle%3EHierarchy%3C%2Ftitle%3E%3Crect%20width%3D%22100%25%22%20height%3D%22100%25%22%20fill%3D%22%23f8fafc%22%2F%3E%3Crect%20x%3D%22220%22%20y%3D%2220%22%20width%3D%22160%22%20height%3D%2258%22%20rx%3D%228%22%20fill%3D%22%232563eb%22%2F%3E%3Ctext%20x%3D%22300%22%20y%3D%2254%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22700%22%20fill%3D%22white%22%3EROE%3C%2Ftext%3E%3Cpath%20d%3D%22M%20300%2078%20L%20300%20105.5%20L%20120%20105.5%20L%20120%20133%22%20stroke%3D%22%23cbd5e1%22%20stroke-width%3D%222%22%20fill%3D%22none%22%2F%3E%3Crect%20x%3D%2240%22%20y%3D%22133%22%20width%3D%22160%22%20height%3D%2258%22%20rx%3D%228%22%20fill%3D%22white%22%20stroke%3D%22%230891b2%22%20stroke-width%3D%222%22%2F%3E%3Ctext%20x%3D%22120%22%20y%3D%22158%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2213%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3ENet%20Profit%20Margin%3C%2Ftext%3E%3Ctext%20x%3D%22120%22%20y%3D%22176%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2210%22%20fill%3D%22%2364748b%22%3ENet%20Income%20%C3%B7%20Revenue%3C%2Ftext%3E%3Cpath%20d%3D%22M%20300%2078%20L%20300%20105.5%20L%20300%20105.5%20L%20300%20133%22%20stroke%3D%22%23cbd5e1%22%20stroke-width%3D%222%22%20fill%3D%22none%22%2F%3E%3Crect%20x%3D%22220%22%20y%3D%22133%22%20width%3D%22160%22%20height%3D%2258%22%20rx%3D%228%22%20fill%3D%22white%22%20stroke%3D%22%230891b2%22%20stroke-width%3D%222%22%2F%3E%3Ctext%20x%3D%22300%22%20y%3D%22158%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2213%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3EAsset%20Turnover%3C%2Ftext%3E%3Ctext%20x%3D%22300%22%20y%3D%22176%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2210%22%20fill%3D%22%2364748b%22%3ERevenue%20%C3%B7%20Avg%20Assets%3C%2Ftext%3E%3Cpath%20d%3D%22M%20300%2078%20L%20300%20105.5%20L%20480%20105.5%20L%20480%20133%22%20stroke%3D%22%23cbd5e1%22%20stroke-width%3D%222%22%20fill%3D%22none%22%2F%3E%3Crect%20x%3D%22400%22%20y%3D%22133%22%20width%3D%22160%22%20height%3D%2258%22%20rx%3D%228%22%20fill%3D%22white%22%20stroke%3D%22%230891b2%22%20stroke-width%3D%222%22%2F%3E%3Ctext%20x%3D%22480%22%20y%3D%22158%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2213%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3EEquity%20Multiplier%3C%2Ftext%3E%3Ctext%20x%3D%22480%22%20y%3D%22176%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2210%22%20fill%3D%22%2364748b%22%3EAvg%20Assets%20%C3%B7%20Avg%20Equity%3C%2Ftext%3E%3C%2Fsvg%3E)

*ROE decomposes into three distinct drivers: profit margin, asset efficiency, and financial leverage.*

### Net Profit Margin

**Net profit margin = Net Income ÷ Revenue.** This ratio tells you how many cents of profit remain after every cost — cost of goods sold, operating expenses, interest, and taxes — is subtracted from each dollar of sales.

A software company might post a 30% net margin. A grocery chain might earn 2%. Neither is inherently better; margins vary by industry. The DuPont value of this metric is comparing a company's margin to its own historical trend and to direct competitors in the same sector.

If net margin is falling while ROE stays flat, something else in the formula is compensating — and that something is often rising leverage.

### Asset Turnover

**Asset turnover = Revenue ÷ Average Total Assets.** This measures how many dollars of revenue the company generates per dollar of assets deployed.

A retailer like Walmart runs its stores hard and turns assets over roughly 2.4 times per year. A capital-intensive utility company might post 0.3. High asset turnover is the hallmark of lean, efficient operations — low physical investment per dollar of sales.

Asset turnover is often the component investors overlook, yet it is where operational improvements show up first. When a company eliminates redundant warehouses, speeds up inventory cycles, or renegotiates receivables terms, asset turnover rises before profit margin does.

### Equity Multiplier

**Equity multiplier = Average Total Assets ÷ Average Shareholders' Equity.** This is the leverage factor. A multiplier of 2.0 means the company owns $2 in assets for every $1 of equity — the other dollar was borrowed. A multiplier of 5.0 means 80% of assets are debt-financed.

Banks typically carry equity multipliers above 10, which explains why bank ROEs can look enviable in good times and catastrophic in downturns. For non-financial companies, an equity multiplier above 4 or 5 warrants closer scrutiny of debt service capacity.

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## The Five-Factor DuPont Model: Going Deeper

The extended DuPont analysis splits net profit margin into three additional components — tax burden, interest burden, and [operating margin](/blog/calculate-operating-margin) — giving analysts an even finer breakdown of exactly where earnings are created or destroyed.

![The extended DuPont model splits net margin into tax burden, interest burden, and EBIT margin for deeper analysis.](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201090%20125%22%20width%3D%221090%22%20height%3D%22125%22%20role%3D%22img%22%3E%3Ctitle%3EFlow%20diagram%3C%2Ftitle%3E%3Crect%20width%3D%22100%25%22%20height%3D%22100%25%22%20fill%3D%22%23f8fafc%22%2F%3E%3Crect%20x%3D%2230%22%20y%3D%2225%22%20width%3D%22170%22%20height%3D%2275%22%20rx%3D%2210%22%20fill%3D%22white%22%20stroke%3D%22%232563eb%22%20stroke-width%3D%222%22%2F%3E%3Ctext%20x%3D%22115%22%20y%3D%2258.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3ETax%20Burden%3C%2Ftext%3E%3Ctext%20x%3D%22115%22%20y%3D%2278.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2211%22%20fill%3D%22%2364748b%22%3ENI%20%C3%B7%20EBT%3C%2Ftext%3E%3Cline%20x1%3D%22205%22%20y1%3D%2262.5%22%20x2%3D%22237%22%20y2%3D%2262.5%22%20stroke%3D%22%2364748b%22%20stroke-width%3D%222%22%2F%3E%3Cpolygon%20points%3D%22244%2C62.5%20235%2C57.5%20235%2C67.5%22%20fill%3D%22%2364748b%22%2F%3E%3Crect%20x%3D%22245%22%20y%3D%2225%22%20width%3D%22170%22%20height%3D%2275%22%20rx%3D%2210%22%20fill%3D%22white%22%20stroke%3D%22%232563eb%22%20stroke-width%3D%222%22%2F%3E%3Ctext%20x%3D%22330%22%20y%3D%2258.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3EInterest%20Burden%3C%2Ftext%3E%3Ctext%20x%3D%22330%22%20y%3D%2278.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2211%22%20fill%3D%22%2364748b%22%3EEBT%20%C3%B7%20EBIT%3C%2Ftext%3E%3Cline%20x1%3D%22420%22%20y1%3D%2262.5%22%20x2%3D%22452%22%20y2%3D%2262.5%22%20stroke%3D%22%2364748b%22%20stroke-width%3D%222%22%2F%3E%3Cpolygon%20points%3D%22459%2C62.5%20450%2C57.5%20450%2C67.5%22%20fill%3D%22%2364748b%22%2F%3E%3Crect%20x%3D%22460%22%20y%3D%2225%22%20width%3D%22170%22%20height%3D%2275%22%20rx%3D%2210%22%20fill%3D%22white%22%20stroke%3D%22%232563eb%22%20stroke-width%3D%222%22%2F%3E%3Ctext%20x%3D%22545%22%20y%3D%2258.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3EEBIT%20Margin%3C%2Ftext%3E%3Ctext%20x%3D%22545%22%20y%3D%2278.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2211%22%20fill%3D%22%2364748b%22%3EEBIT%20%C3%B7%20Revenue%3C%2Ftext%3E%3Cline%20x1%3D%22635%22%20y1%3D%2262.5%22%20x2%3D%22667%22%20y2%3D%2262.5%22%20stroke%3D%22%2364748b%22%20stroke-width%3D%222%22%2F%3E%3Cpolygon%20points%3D%22674%2C62.5%20665%2C57.5%20665%2C67.5%22%20fill%3D%22%2364748b%22%2F%3E%3Crect%20x%3D%22675%22%20y%3D%2225%22%20width%3D%22170%22%20height%3D%2275%22%20rx%3D%2210%22%20fill%3D%22white%22%20stroke%3D%22%232563eb%22%20stroke-width%3D%222%22%2F%3E%3Ctext%20x%3D%22760%22%20y%3D%2258.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3EAsset%20Turnover%3C%2Ftext%3E%3Ctext%20x%3D%22760%22%20y%3D%2278.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2211%22%20fill%3D%22%2364748b%22%3ERevenue%20%C3%B7%20Assets%3C%2Ftext%3E%3Cline%20x1%3D%22850%22%20y1%3D%2262.5%22%20x2%3D%22882%22%20y2%3D%2262.5%22%20stroke%3D%22%2364748b%22%20stroke-width%3D%222%22%2F%3E%3Cpolygon%20points%3D%22889%2C62.5%20880%2C57.5%20880%2C67.5%22%20fill%3D%22%2364748b%22%2F%3E%3Crect%20x%3D%22890%22%20y%3D%2225%22%20width%3D%22170%22%20height%3D%2275%22%20rx%3D%2210%22%20fill%3D%22white%22%20stroke%3D%22%232563eb%22%20stroke-width%3D%222%22%2F%3E%3Ctext%20x%3D%22975%22%20y%3D%2258.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3EEquity%20Multiplier%3C%2Ftext%3E%3Ctext%20x%3D%22975%22%20y%3D%2278.5%22%20text-anchor%3D%22middle%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2211%22%20fill%3D%22%2364748b%22%3EAssets%20%C3%B7%20Equity%3C%2Ftext%3E%3C%2Fsvg%3E)

*The extended DuPont model splits net margin into tax burden, interest burden, and EBIT margin for deeper analysis.*

**ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Equity Multiplier**

The five-factor model is especially useful when comparing companies across tax jurisdictions or capital structures, because it isolates operating performance from the effects of taxes and financing decisions.

### Operating Efficiency: EBIT Margin and Interest Burden

**EBIT margin** (earnings before interest and taxes divided by revenue) isolates pure operating performance — how well the business runs before lenders and governments take their cut. A company can have a weak net margin but a strong EBIT margin if it carries heavy debt; the five-factor model makes that visible.

**Interest burden** (EBT divided by EBIT, where EBT = earnings before taxes) measures how much of operating profit survives after interest payments. A ratio of 0.75 means 25 cents of every operating dollar goes to service debt. When interest burden falls over time, it is a warning that rising debt is consuming an increasing share of [operating income](/blog/formula-for-operating-income).

### Tax Burden and Its Effect on ROE

**Tax burden** (net income divided by EBT) captures how much of pre-tax profit the company retains after paying taxes. A ratio of 0.72 means the company keeps 72 cents per pre-tax dollar — implying an effective tax rate of 28%.

Tax burden is less controllable than the other factors for most companies, but it matters when comparing firms across countries or analyzing how tax legislation changes affect profitability. A company with a temporarily low effective tax rate might show an artificially high ROE that will revert once tax advantages expire.

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## How to Run a DuPont Analysis Step by Step

Running a complete three-factor DuPont analysis takes under ten minutes with a company's annual report open. Follow these steps:

1. **Pull net income and revenue** from the income statement. Divide to get net profit margin.
2. **Pull average total assets** from the balance sheet (add beginning and ending year assets, divide by 2). Divide revenue by average total assets for asset turnover.
3. **Pull average total assets and average shareholders' equity.** Divide assets by equity for the equity multiplier.
4. **Multiply all three components.** The result should equal the company's reported ROE. If it does not, recheck whether you used averages consistently.
5. **Run the same calculation for the prior two to three years** so you can see which component is driving any change in ROE.
6. **Compare to two or three direct competitors** using the same period. This benchmarking step is where DuPont analysis earns its value.

A simple example: suppose a company reports net income of $500M on $5B in revenue, holds $4B in average assets, and has $1.6B in average equity.

- Net profit margin: $500M ÷ $5B = **10%**
- Asset turnover: $5B ÷ $4B = **1.25x**
- Equity multiplier: $4B ÷ $1.6B = **2.5x**
- ROE: 0.10 × 1.25 × 2.5 = **31.25%**

That is a strong ROE, and you can see it is driven by a combination of solid margins and moderate leverage — not by excessive debt alone.

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## Real-World DuPont Analysis Examples

Looking at real companies illustrates why the DuPont approach outperforms a simple ROE comparison.

![Both companies show strong ROE, but Apple's is driven by high margins while the retailer relies on asset turnover.](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20210%22%20width%3D%22800%22%20height%3D%22210%22%20role%3D%22img%22%3E%3Ctitle%3EComparison%3C%2Ftitle%3E%3Crect%20width%3D%22100%25%22%20height%3D%22100%25%22%20fill%3D%22%23f8fafc%22%2F%3E%3Ctext%20x%3D%22230%22%20y%3D%2257.5%22%20text-anchor%3D%22end%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3EApple%20Net%20Margin%3C%2Ftext%3E%3Crect%20x%3D%22240%22%20y%3D%2225%22%20width%3D%22450%22%20height%3D%2255%22%20rx%3D%226%22%20fill%3D%22%232563eb%22%2F%3E%3Ctext%20x%3D%22702%22%20y%3D%2257.5%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22700%22%20fill%3D%22%232563eb%22%3E%2525%3C%2Ftext%3E%3Ctext%20x%3D%22230%22%20y%3D%22152.5%22%20text-anchor%3D%22end%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22600%22%20fill%3D%22%230f172a%22%3ERetailer%20Net%20Margin%3C%2Ftext%3E%3Crect%20x%3D%22240%22%20y%3D%22120%22%20width%3D%2254%22%20height%3D%2255%22%20rx%3D%226%22%20fill%3D%22%237c3aed%22%2F%3E%3Ctext%20x%3D%22306%22%20y%3D%22152.5%22%20font-family%3D%22system-ui%2C-apple-system%2Csans-serif%22%20font-size%3D%2214%22%20font-weight%3D%22700%22%20fill%3D%22%237c3aed%22%3E%253%3C%2Ftext%3E%3C%2Fsvg%3E)

*Both companies show strong ROE, but Apple's is driven by high margins while the retailer relies on asset turnover.*

### Apple vs. a Traditional Retailer

Apple consistently posts ROEs above 100% — a number that sounds extraordinary until you notice the equity multiplier. Apple aggressively returns capital to shareholders through buybacks, which shrinks book equity and inflates the multiplier. Its net profit margin runs around 25%, asset turnover around 1.1x, and equity multiplier north of 4x — producing a very high ROE that reflects genuine profitability layered on top of engineered capital structure.

A traditional retailer might show an ROE of 18%, built on razor-thin 3% margins but very high asset turnover (around 2.5x) and modest leverage. The DuPont analysis quickly reveals these are two entirely different business models producing superficially similar ROE figures.

### Spotting Trouble Before It Shows Up in Earnings

Consider a hypothetical industrial company whose ROE stays steady at 14% for three consecutive years. Without DuPont, that looks stable. With it, you might notice that net margin fell from 9% to 6% while the equity multiplier climbed from 2.0x to 3.5x. Management is borrowing to offset deteriorating profitability — a pattern that frequently precedes financial distress. The DuPont model analysis would have flagged the risk two years before an earnings miss.

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## Common Mistakes in DuPont Return on Equity Analysis

Even experienced analysts make errors when applying the DuPont return on equity framework. Knowing these pitfalls will save you from drawing the wrong conclusions.

- **Using end-of-period assets instead of averages.** Companies that grow rapidly during the year will have much larger ending assets than beginning assets. Using only year-end figures distorts both asset turnover and the equity multiplier. Always average beginning and ending balances.

- **Ignoring industry context.** A 1.5x asset turnover is excellent for a pharmaceutical company and mediocre for a convenience store chain. DuPont components only carry meaning relative to sector benchmarks.

- **Treating a high equity multiplier as automatically bad.** Financial companies and utilities operate with high leverage by design. The concern is when non-financial companies with historically conservative balance sheets show a sudden jump in the multiplier without a corresponding business reason.

- **Analyzing a single year in isolation.** A one-year DuPont snapshot is a photograph; a three-to-five year trend is a film. Trends reveal management behavior and business model evolution far better than any single period.

- **Overlooking one-time items in net income.** A large asset sale or litigation settlement can spike net profit margin in a given year. Before accepting the margin figure, scan the income statement for non-recurring items and consider stripping them out for a normalized view.

- **Confusing [return on assets](/blog/roa-calculation) with asset turnover.** ROA (net income divided by assets) and asset turnover (revenue divided by assets) are related but distinct. Mixing them up leads to double-counting when verifying the DuPont calculation.

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## Authoritative Sources

For deeper background and primary-source data on this topic, the following authoritative sources are useful starting points:

- [IRS](https://www.irs.gov/)
- [SEC](https://www.sec.gov/)
- [Federal Reserve](https://www.federalreserve.gov/)
- [Consumer Financial Protection Bureau](https://www.consumerfinance.gov/)
- [U.S. Department of the Treasury](https://home.treasury.gov/)
- [Bureau of Labor Statistics](https://www.bls.gov/)

## Conclusion

The DuPont model analysis is one of the most powerful and underused tools in fundamental investing. Here are the key takeaways:

- **ROE is not a single story.** Two companies with identical ROEs can be telling entirely different stories about operational strength, capital efficiency, and financial risk.
- **The three-factor model** — net profit margin × asset turnover × equity multiplier — is the foundation every investor should master before moving to the five-factor version.
- **The five-factor model** adds tax burden, interest burden, and EBIT margin for a precise view of where earnings are created or eroded, especially useful across different tax environments or capital structures.
- **Trend analysis beats snapshots.** A falling margin offset by rising leverage is a red flag the headline ROE will hide completely.
- **Industry context is mandatory.** Always benchmark DuPont components against sector peers, not the broad market.

The dupont model analysis does not require sophisticated software or proprietary data. Three numbers from a 10-K and ten minutes of arithmetic can tell you more about a company's true performance than most investor presentations will. Once you run it consistently, you will never look at a plain ROE figure the same way again.

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