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Franchise

BusinessGlossary term

Definition

A business model in which a company (the franchisor) licenses its brand, business systems, and intellectual property to independent operators (franchisees) who pay fees and royalties in exchange for the right to operate under the established brand. Franchising allows entrepreneurs to start a business with a proven model, established brand recognition, and operational support. However, franchisees must follow strict guidelines and share a portion of their revenue with the franchisor.

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