Net Margin

Gross Margin

The percentage of revenue remaining after subtracting the direct costs of producing goods or services, known as cost of goods sold (COGS). Gross margin measures how efficiently a company produces its products and is calculated by dividing gross profit by total revenue. A higher gross margin means the company retains more money from each dollar of sales to cover operating expenses, debt, and profit.

Profit Margin

A financial metric that measures what percentage of revenue a company keeps as profit after accounting for costs and expenses. There are several types of profit margin, including gross margin, operating margin, and net margin, each measuring profitability at different levels of the business. Higher profit margins generally indicate a more efficient and financially healthy business, though acceptable margins vary significantly by industry.

Revenue

The total amount of money a business earns from selling its products or services before any expenses, taxes, or costs are deducted. Revenue is often referred to as the 'top line' because it appears at the top of the income statement. While revenue growth is important, it does not necessarily indicate profitability since a company can have high revenue but still operate at a loss if expenses exceed income.

EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization, a metric used to evaluate a company's operating performance by removing the effects of financing decisions, tax strategies, and non-cash accounting charges. EBITDA provides a clearer view of a company's core operational profitability and is widely used to compare businesses across industries and capital structures. However, critics note that EBITDA can be misleading because it excludes real costs that affect a company's financial health.